90-Day Transformation from B2B to D2C
wholesale to ecommerce in 90 days
When the pandemic hit, our client needed to pivot...fast. We helped them make it happen.Situation
A private equity-backed licensed apparel company wanted to pivot to an ecommerce-focused D to C model, integrated with its current B to B model. After an initial failed in-house attempt, Science and Magic were brought in to help quickly transform a traditonal wholesaler to an eCommerce company.
Solution
We rebranded, moved the client’s ecom operation to a headless commerce tech stack, implemented a marketing automation program, and deployed dynamic ad campaigns in search and social, as well as leveraging their NFL license partnership through an auction site experience we developed alongside their ecom platform.
CUSTOMER JOURNEY – AREAS OF FOCUS
Figure 1A – Experience Engineering
OUTCOMES
Monthly ecom revenue increase
conversion rate increase
site traffic increase
Day Turnaround
90-Day Turnaround
Campaigns by black friday? no problem.
We pulled the necessary levers to have the client’s inventory synced into the new ecom environment out of Microsoft Great Plains. That was a feat in itself.
New Revenue model brings new questions
How fast can we grow? How do we budget for tech, personnel and media to get to our goals? All questions we were able to assist with.
New Team? We've got their back
To grow more quickly, the client acquired a competitor’s marketing team to level up their internal capabilities, and to get ready for the ride that was about to get even more exciting…
MICROSITE: AN ONLINE AUCTION EXPERIENCE
an entirely separate auction site experience w/ the NFLPA
Our client’s partnership with the National Football League Players Association included a tie-in to the NFL’s My Cause, My Cleats that required building a stand-alone auction site experience where people could bid on items, in addition to the main e-commerce site. We built this experience alongside their new e-commerce platform, all within six months of our initial engagement.
INCREASE in Monthly Ecom Revenue
Results were a precursor...
All of our work was just setting up the client for where they were ultimately headed, M&A land. It’s not that we worked ourselves out of a job, but we kinda did.