THE SCIENCE AND MAGIC CORPORATION OF AMERICA OFFICIAL BLOG
THEORIES AND INCANTATIONS
A lot of our work in the past had to do with Audience Development, and so when we approach things from that perspective, Customer Journey Analytics begins to fall into four pretty distinct phases.
These phases really have to do with the amount of information we can reasonably gather about a person as they move through the journey.
Our goal here is to understand how the brand is behaving, what the experience looks and feels like, and how the consumer’s state of mind is changing and how their behavior exhibits those changes through each stage of the journey. From there, our goal is to develop, test, optimize, scale and automate experiences that reduce friction and increase conversion from one of these stages to the next.