Slide EXPERIENCE ENGINEERING. SCIENCE AND MAGIC IS A DIGITAL CUSTOMER EXPERIENCE
CONSULTANCY FOR THE NEW ECONOMY.

SCIENCE

nounsci·ence /ˈsīəns/ 1. the intellectual and practical activity encompassing the systematic study of the structure and behaviour of the physical and natural world through observation and experiment;  2. a systematically organized body of knowledge on a particular subject; 3. Objective observation.

WE HELP YOU:

WE HELP YOU:

WE HELP YOU:

MAGIC

noun: mag·ic /ˈmajik/ 1. the power of apparently influencing the course of events by using mysterious or supernatural forces; 2. a quality that makes something seem removed from everyday life, especially in a way that gives delight; 3. very effective in producing results, especially desired ones.

INCREASE SALES

We help companies optimize, personalize, and automate customer experience to drive revenue.

EMPOWER ECOMMERCE

We help companies sell more online, on social, on mobile, and in other digital channels.

GENERATE DEMAND

We help companies build demand within their current and potential customer base. 

CAPITALIZE CUSTOMER DATA

We help companies leverage customer data for up sell, cross-sell, renewal and referral revenue.

REDUCE CUSTOMER CHURN

We help companies deliver customer experiences that keep and grow customer relationships. 

DRIVE ADVOCACY

We help companies turn their best customers into proactive company advocates.  

BUILD AUDIENCE

We help companies develop and build their audiences on their owned media channels. 

AUTOMATE CUSTOMER EXPERIENCE

We help companies automate proactive, delightful customer engagement experiences.

PERSONALIZE EXPERIENCES

We help companies deliver personalized, relevant experiences at each phase of the lifecycle. 

WHY US? WHY NOW?

A
A Brief Message For Marketers and Executives - From The Founders Of The Science And Magic Corporation Of America

2020 has been an interesting year for us all.

As we emerge from all that has happened, we will be moving into a new economy – one where consumer expectations have changed drastically. Consumers have moved comfortably into doing the majority of their business online, via mobile, and even via social media. Expectations and behaviors have changed forever. Things will never be the same again. 

Whether it is selling products online, setting appointments online, arranging for physical pickup online, getting support, generating leads, delivering services . . . every business in the world must now be focused on delivering a positive online customer experience – because that is how your customers do business now. 

This has been coming for some time, and the companies that recognized it early are already reaping the rewards (hi, Amazon). 2020 simply accelerated consumer adoption by 10-15 years. It’s no longer a growing trend, it’s the new economy, and your new business reality, right here, right now. 

So – here we are, ready to help you, right now. Your customers are not waiting on you, and neither are your competitors. Let’s get to work rebuilding your business around your customers – around personalized customer experiences, around digital / social / mobile experiences, and the new economy.

We are at your service. 

Sincerely, 

Andrew & Taulbee – Principals, Science & Magic                                                 

Ecommerce penetration increased as much in Q1 of 2020 as it has for the last 10 years combined.

According to the United States Department of Commerce, the first quarter of 2020 saw an increase in ecommerce sales (as a percentage of U.S. Retail sales) from 16 to 27%, an 11% jump. For context, this is about the same amount of growth over the last 10 years combined . . .  (from 5.6% in 2009 to 16% in 2019). Welcome to the New Economy. Ecommerce as a percent of normal retail sales nearly doubled in three months. Your customers have changed . . . have you?

ANALYTICS

 

YOUR CUSTOMERS ARE TELLING YOU EVERYTHING YOU NEED TO KNOW. 

There’s a big gap between having access to data, and full and complete understanding of what it actually means. 

Data and analytics are just representations of human behaviors and actions. 

We can help you interpret what your customers are telling you.  

CONTACT US

EXPERIENCE ENGINEERING

WHAT IS EXPERIENCE ENGINEERING? 

From Awareness through Advocacy, every touch point your customers have with your brand matters. Increasingly, these touchpoints are digital experiences . . . interactions that can be measured, optimized, automated, and scaled to deliver a better experience for your customers, and more revenue for your company. We help you engineer, optimize and capitalize on all of these touchpoints with a simple, customer-focused approach that is easy to execute, and that delivers on your business objectives. 

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MASS INTIMACY

 

How well does your organization do business online?

Proportion of consumers who have increased usage of digitally-enabled services during the COVID-19 outbreak.
Consumers who have increased or significantly increased usage of those that use the service. (Accenture, 2020)
Contactless Payment - up 53%
In-App Ordering - Up 51%
Home delivery - up 45%
Curb-side pickup - up 42%
Shopping via Social Media - up 41%
Using live chat / Chatbot - up 41%
Direct Shopping on COmpany Website - up 33%
%
Expected increase in ecommerce purchases from new or low frequency users (Accenture, 2020)
160%
Expected increase in ecommerce purchases from new or low frequency users (Accenture, 2020)
X
A relevant recommendation message is up to 50 times more likely to trigger a purchase (McKinsey, 2020).
50X
A relevant recommendation message is up to 50 times more likely to trigger a purchase (McKinsey, 2020).
%
OTT Video Views are up 64% year over year in North America, and 40% Worldwide (Brightcove, 2020)
64%
OTT Video Views are up 64% year over year in North America, and 40% Worldwide (Brightcove, 2020)
%
Consumers with an emotional connection to a brand have 306% higher CLV. (Bain & Company, 2020.)
306%
Consumers with an emotional connection to a brand have 306% higher CLV. (Bain & Company, 2020.)

Science and Magic can help you deliver your products, services and customer experiences in a personalized, engaging way.

WHAT IS SCIENCE & MAGIC?

There are some very creative marketing companies, and there are some marketing companies that are very good with data.

Data folks tend not to respect the value of creativity, and vice versa. We call it the “mad men vs math men” problem.

We believe it takes a balance of both. Insights and Imagination. Truth and Empathy. Statistics and Sorcery. 

Marketing and business data is a direct reflection of the hearts and minds of your customers. 

Our mission is to help you connect to those customers, and to make your data

meaningful, understandable, actionable and profitable.  

The Science of Information. The Magic of Imagination.

Science and Magic is Experience Engineering.

Digital Customer Experience Consulting

for the New Economy.

+1 (317) 203-9412   

AB[email protected]ANDMAGIC.COM

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