Customer Journey Analytics
Learn how your company is performing in each stage of your customer’s journey, so you can eliminate friction and maximize conversion.
Drive efficiency by automating, optimizing and scaling every touch point of your customer’s experience with your brand.
CUSTOMER DATA ANALYSIS
Uncover new opportunities through customer data analysis and segmentation based on engagement, activity and buying behaviors.
Get more qualified buyers in the funnel, and convert them at a higher rate and a lower acquisition cost through demand generation.
Grow your market share by getting your products and services off of your website, and in front of your customers where they already are.
Gain a clear understanding of how each experience influences sales across all of your marketing and communications channels.
Get more out of every marketing dollar by optimizing each conversion point in the customer journey, and eliminating friction.
Establish, develop, and grow your audience across your web, mobile, social and email channels to drive advocacy and revenue.
Ways to engage
Discovery, Research & Development
Every client we work with and every engagement is different. We always start with business discovery, market and consumer research and development of recommendations.
Training, Workshops, Advisory Services
“Do It Your Self.” – Our team develops training, workshops, and support resources to help your team strategize, plan, and execute.
Customer Experience Consulting
“Tell Me What To Do.” – Science & Magic develops strategy, guides analytics architecture, provides ongoing support and optimization for your team.
Full Service Management
“Do It For Me.” – Science & Magic provides a scope of work for full service turnkey strategy, planning, management and execution on either a time and materials or hourly retainer basis.
Customer Experience Management
“Do It With Me.” – We manage your projects, using your in-house team for execution, and gap-fill with qualified outsourced specialists where ever they may be required.
Customer Experience Delivery
“Already Done.” – Science & Magic provides pre-built campaigns for each phase of the customer journey, which can be customized for your specific business situation.
Figure 1A: WE PLUG RIGHT INTO YOUR TEAM.
RESEARCH, STRATEGY, PLANNING, PROJECT MANAGEMENT, REPORTING, AND MORE.
Science and Magic engagements are lead by one of our senior consultants. We help you understand who your customers are, what they need and expect. We identify areas of opportunity in your customer experience, develop strategies to address them, build out execution plans, manage the process of execution – and more. In several cases, we function as an outsourced CMO / CIO / Ecommerce / Marketing director for our clients, working directly with their in-house team, agency / vendor partners, and our team of freelance specialists.
CONVERSION OPTIMIZATION, OMNICHANNEL ANALYTICS, ATTRIBUTION STRATEGY, CUSTOMER DATA ANALYSIS, AND MORE.
Our team starts with data. Our initial goals will be to help you understand the data you have, where there are gaps, and how to fill those gaps in order to have the evidence to make informed business decisions. We will also help you understand which areas of the customer experience need attention, where there might be friction in the process, and how we can leverage your best customers to to drive more sales and more new customers. We’ll also help you understand how each of your marketing channels is contributing to your business outcomes.
Figure 1C: We help you wrangle it all and make it work.
OMNICHANNEL CONTENT STRATEGY FOR ALL OF YOUR BRAND’S OWNED MEDIA PROPERTIES.
Science and Magic has special expertise in audience development for brand-owned media channels. One of our co-founders actually wrote the book on it. We’ll help your team understand how to to build, engage, grow, and convert your audiences on social channels, in email, on your website, mobile app, and other key platforms. We’ll also help the executive team understand the resource requirements, and help maximize efficiency in content production and channel management to establish more direct relationships with your customers.
MEDIA BUYING, MARKETING AUTOMATION, PERSONALIZATION, CAMPAIGN DEVELOPMENT
We don’t just talk and think – we do. We augment our client teams and their agency partners with our own consultants and freelance specialists. We can also handle turn-key digital marketing execution, including concepting and creative, media planning and buying, website and mobile app development, videography and editing, animation, or about any other creative needs you may have. Our experienced, vetted freelance network is always available to help with projects, or if need be, function as a fully outsourced team.