An educational software company had recently acquired a competitor and wanted to implement a marketing plan to drive revenue increases faster and more predictably. Science and Magic were brought on to help establish a business strategy, and scale the organization, as well as to help with new product launches, rebranding and more.
We helped develop the sales side of the organization, including process, training, and implementation of CRM and marketing automation tech, while supporting the marketing function as well, including website and microsite redesigns, trade show marketing, and ongoing focus on organic and paid search, as well as retargeting, email, and automation.
CUSTOMER JOURNEY – AREAS OF FOCUS
Figure 1A – Experience Engineering
increase in revenue
Process yields predictability
SMco helped the grow revenue, enabling SFS to invest in the marketing and sales systems needed to make the organization attractive to buyers. While our channel marketing efforts increased visibility and lead acquisition, our sales systems provided the validation a buyer needed to pull the trigger.
WORK SAMPLES: EXPERIENCE ENGINEERING
Experience Engineering is all about delivering the right experience to the right person at the right time. One of the ways we help with this is through video messaging. For Standard For Success, we helped deliver video ranging from short promo videos for products to introductory UI videos, even a mini-documentary feature on The Information Matrix with Laurence Fishburne.
Sales Team Development
Successful implementation of a CRM and marketing automations
Design and Marketing
Facilitation of website and microsite redesign and trade show marketing
Search, communication, and Automations
Ongoing focus on organic and paid search, retargeting, email, social, and automations.
In 2021, our client was one of the fastest-growing private companies in the Inc 5000, ranked #3525 overall, and #55 among all education companies.