An educational software company had recently acquired a competitor and wanted to implement a marketing plan to drive revenue increases faster and more predictably. Science and Magic were brought on to help establish a business strategy, and scale the organization, as well as to help with new product launches, rebranding and more.
We helped develop the sales side of the organization, including process, training, and implementation of CRM and marketing automation tech, while supporting the marketing function as well, including website and microsite redesigns, trade show marketing, and ongoing focus on organic and paid search, as well as retargeting, email, and automation.
CUSTOMER JOURNEY – AREAS OF FOCUS
Figure 1A – Experience Engineering
increase in revenue
- Revenue 100% 100%
- Website Traffic 47% 47%
14:1 RETURN ON INVESTMENT
We helped the company more than double its revenue in less than 24 months. Traffic has increased 47%, and we are delivering a ROAS of 14:1 over the lifetime value of their customers (meaning for every dollar invested in marketing, the company is earning $14 over the lifetime of the customer).
More than 300 search-optimized blog posts…
“The Science and Magic team has been willing and able to adapt to our changes within the company. We have evolved from 1 primary product to a brand of educational SaaS solutions. They have been able to build upon our “branding” and transform our digital presence to reflect our new direction.”
WORK SAMPLES: EXPERIENCE ENGINEERING
Experience Engineering is all about delivering the right experience to the right person at the right time. One of the ways we help with this is through video messaging. For Standard For Success, we helped deliver video ranging from short promo videos for products to introductory UI videos, even a mini-documentary feature on The Information Matrix with Laurence Fishburne.
Sales Team Development
Successful implementation of a CRM and marketing automations
Design and Marketing
Facilitation of website and microsite redesign and trade show marketing
Search, communication, and Automations
Ongoing focus on organic and paid search, retargeting, email, social, and automations.
In 2021, our client was one of the fastest-growing private companies in the Inc 5000, ranked #3525 overall, and #55 among all education companies.