by Taulbee Jackson | Sep 4, 2020 | #CX, Audience Development, Experience Engineering
A lot of our work in the past had to do with Audience Development, and so when we approach things from that perspective, Customer Journey Analytics begins to fall into four pretty distinct phases.
These phases really have to do with the amount of information we can reasonably gather about a person as they move through the journey.
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by Taulbee Jackson | Sep 4, 2020 | #CX, Digital Marketing Consultant, Experience Engineering
These phases, or something very close to them, tend to exist in every customer journey. Every company and every customer is different, but for the sake of having a starting point – this is where we generally start to identify and prioritize which problems we solve for our clients.
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