Doubling Gross Revenue in SaaS

Doubling Gross Revenue in SaaS

WE HELPED DOUBLE GROSS REVENUE AT AN ED-TECH SAAS COMPANY IN UNDER 24 MONTHS.

Situation

An educational software company had recently acquired a competitor and wanted to implement a marketing plan to drive revenue increases faster and more predictably.  Science and Magic were brought on to help establish a business strategy, and scale the organization, as well as to help with new product launches, rebranding and more. 

Solution

We helped develop the sales side of the organization, including process, training, and implementation of CRM and marketing automation tech, while supporting the marketing function as well, including website and microsite redesigns, trade show marketing, and ongoing focus on organic and paid search, as well as retargeting, email, and automation. 

CUSTOMER JOURNEY – AREAS OF FOCUS

Figure 1A – Experience Engineering

OUTCOMES

Month Turnaround

%

increase in revenue

%

Website Traffic

ROAS

  • Revenue 100% 100%
  • Website Traffic 47% 47%

14:1 RETURN ON INVESTMENT

We helped the company more than double its revenue in less than 24 months. Traffic has increased 47%, and we are delivering a ROAS of 14:1 over the lifetime value of their customers (meaning for every dollar invested in marketing, the company is earning $14 over the lifetime of the customer). 

More than 300 search-optimized blog posts…

 “The Science and Magic team has been willing and able to adapt to our changes within the company. We have evolved from 1 primary product to a brand of educational SaaS solutions. They have been able to build upon our “branding” and transform our digital presence to reflect our new direction.” 

Todd Whitlock

CEO, Standard For Success

WORK SAMPLES: EXPERIENCE ENGINEERING

 

Experience Engineering is all about delivering the right experience to the right person at the right time. One of the ways we help with this is through video messaging. For Standard For Success, we helped deliver video ranging from short promo videos for products to introductory UI videos, even a mini-documentary feature on The Information Matrix with Laurence Fishburne. 

ENGINEERING EXPERIENCES

Sales Team Development

Successful implementation of a CRM and marketing automations

l

Design and Marketing

Facilitation of website and microsite redesign and trade show marketing

U

Search, communication, and Automations

Ongoing focus on organic and paid search, retargeting, email, social, and automations.

In 2021, our client was one of the fastest-growing private companies in the Inc 5000, ranked #3525 overall, and #55 among all education companies.

Interested In Working With Us?

Demand Gen and Attribution for B2B

Demand Gen and Attribution for B2B

WE built and scaled a demand gen program for a multi-location services business

And then we handed it off to the client's internal team. It's a thing of beauty, really.

Situation

A private equity backed fire protection company in acquisition mode needed to build and streamline its demand generation program as new companies were constantly being acquired and integrated into the core brand. 

Solution

SMco planned and delivered a demand generation program from the ground up. Our deliverables included media buying and planning as well as supporting a new SDR program, reporting for finance stakeholders, implementing a CRM and marketing automation function, and advising on hiring an internal team. 

CUSTOMER JOURNEY – AREAS OF FOCUS

Figure 1A – Experience Engineering

OUTCOMES

%

Web Traffic Increase

%

Market Qualified Lead (MQL) Growth

%

Sales Opportunities Increase

%

INCREASE - MARKETING's CONTRIBUTION TO REVENUE

When growth marketing

actually means growth

Built from the ground up

When we started, brands weren’t centralized, no media was in market, and attribution was just an idea that was being tossed around. 

Systems to handle scale

Media buying scaled to market, content marketing to support the brand growth, and reporting to satisfy information-hungry private equity financeers. 

Revenue Growth

Let’s cut to it, this is what really matterd. We were able to prove an 11x increase in marketing’s ability to generate revenue. 

  • Web Traffic 23% 23%
  • Market Qualified Leads 83% 83%
  • Sales Opportunities 483% 483%
  • Closed/Won Revenue from Marketing 1122% 1122%

The Results Speak for Themselves

Our approach delivered seven-figures in net new revenue pipeline, a 23% lift in web traffic, 83% increase in MQL’s, 483% increase in the number of opportunities created for Sales, and a 1,122% increase in closed/won revenue directly attributable to marketing sources.  

%

Increase in Marketing's contribution to revenue

The Science & Magic Corporation of America was critical to the launch of our marketing and demand generation program. They are experts in all they do and helped us scale our SEO and SEM programs so we could meet our marketing and company targets and goals.

If you are looking for a partner with expertise in everything from Google Ads to content development to customer marketing, then you’ve found them! Thank you so much Science & Magic!

-Marketing Director