D to C eCommerce Transformation

D to C eCommerce Transformation

WE TRANSFORMED A WHOLESALE MANUFACTURER TO AN ECOM COMPANY…

and grew both revenue and margin in the process.

OUTCOMES

Revenue growth

%

ecommerce growth

%

Net Margin Increase

twelve month timeline

Situation

We were approached by a family-owned gutter supplies business to help with ecommerce growth. The Hallett ownership was curious about recent trends in ecommerce, seeing substantial growth in what had traditionally been a phone-order business. 

Hallett was looking to drive substantial growth not only for the obvious reasons, but also to prepare for possible exists, mergers and acquisitions.

As we dug into their ecommerce business, we found backend operational processes that needed fixing before frontend marketing could occur at any scale. Manual order entry and poor data integrity at the inventory level hounded the day to day experience in the business.

Solution

What started as an ecommerce support project turned into a business transformation. In the space of a year, we moved transitioned Hallett to a new ecommerce business, transitioned accounting into the cloud, and replaced an offline order entry system with a fully integrated order and inventory system. 

Along the way we had to modernize their stock management practices and standardize inventory data. It was quite a lift, but the outcomes have been worth the work.

CUSTOMER JOURNEY – AREAS OF FOCUS

Figure 1A – Experience Engineering

TRANSFORMATIVE OUTCOMES

27X ROAS ON PAID SEARCH

Through testing and optimization, we achieved a 27x return on ad spend with this client. For every dollar invested, we are generating $27 in revenue. 

Consistent increases in organic search results

This client now ranks higher, for more keywords, than they have in the history of their company, including front page rankings for key broad-match queries.

Doubling gross revenue

From the time Science and Magic engaged with this client in late 2019, revenue has increased from just under $1MM to over $1.5MM in 2020, $2.25MM in 2021, and tracking towards $2.5MM+ in 2022. 

DOUBLING GROSS REVENUE

From the time Science and Magic engaged with this client in late 2019, revenue has increased from just under $1MM to over $1.5MM in 2020, $2.25MM in 2021, and tracking towards $2.5MM+ in 2022.