Situation

We were approached by a family-owned gutter supplies business to help with ecommerce growth. The Hallett ownership was curious about recent trends in ecommerce, seeing substantial growth in what had traditionally been a phone-order business. 

Hallett was looking to drive substantial growth not only for the obvious reasons, but also to prepare for possible exists, mergers and acquisitions.

As we dug into their ecommerce business, we found backend operational processes that needed fixing before frontend marketing could occur at any scale. Manual order entry and poor data integrity at the inventory level hounded the day to day experience in the business.

Solution

What started as an ecommerce support project turned into a business transformation. In the space of a year, we moved transitioned Hallett to a new ecommerce business, transitioned accounting into the cloud, and replaced an offline order entry system with a fully integrated order and inventory system. 

Along the way we had to modernize their stock management practices and standardize inventory data. It was quite a lift, but the outcomes have been worth the work.

TRANSFORMATIVE OUTCOMES