THE SCIENCE AND MAGIC CORPORATION OF AMERICA OFFICIAL BLOG
THEORIES AND INCANTATIONS


12 Dimensions of Customer Journey Analytics
Our goal here is to understand how the brand is behaving, what the experience looks and feels like, and how the consumer’s state of mind is changing and how their behavior exhibits those changes through each stage of the journey. From there, our goal is to develop, test, optimize, scale and automate experiences that reduce friction and increase conversion from one of these stages to the next.

Counterintuitive Commerce
This is what Experience Engineering is all about – finding efficiencies in converting customers in every stage of the customer lifecycle, not just in new customer acquisition.
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