Enabled Double-Digit Growth & Positioned For Exit
2020 – 2022
Standard for Success, Indiana, USA
An educational software company had recently acquired a competitor and wanted to implement a marketing plan to drive revenue increases faster and more predictably. Science and Magic were brought on to help establish a business strategy, and scale the organization, as well as to help with new product launches, rebranding and more.
%
Month Turnaround
%
Revenue Increase
%
Website Traffic Lift
Solution:
We helped develop the sales side of the organization, including process, training, and implementation of CRM and marketing automation tech, while supporting the marketing function as well, including website and microsite redesigns, trade show marketing, and ongoing focus on organic and paid search, as well as retargeting, email, and automation.
Process yields predictability
SMco helped the grow revenue, enabling SFS to invest in the marketing and sales systems needed to make the organization attractive to buyers. While our channel marketing efforts increased visibility and lead acquisition, our sales systems provided the validation a buyer needed to pull the trigger.
CRM Implementation
Sales Function Consulting
Search Marketing
From the Client
Todd Whitlock
Owner, Standard for Success
The Science and Magic team has been willing and able to adapt to our changes within the company. We have evolved from one primary product to a brand of educational SaaS solutions.
They have been able to build upon our “branding” and transform our digital presence to reflect our new direction.