Demand gen for a multi-location services business
2019 – 2025
CertaSite, Indianapolis IN, USA
A private equity-backed fire protection company in acquisition mode needed to build and streamline its demand generation program as new companies were constantly being acquired and integrated into the core brand.
Month Turnaround
%
Market Qualified Lead (MQL) Growth
%
INCREASE - MARKETING's CONTRIBUTION TO REVENUE
Solution:
SMco planned and delivered a demand generation program from the ground up. Our deliverables included media buying and planning as well as supporting a new SDR program, reporting for finance stakeholders, implementing a CRM and marketing automation function, and advising on hiring an internal team.
When growth marketing
actually means growth:
When we started, brands weren’t centralized, no media was in market, and attribution was just an idea that was being tossed around.
Systems to handle scale
Media buying scaled to market, content marketing to support the brand growth, and reporting to satisfy information-hungry private equity financeers.
Revenue Growth
Let’s cut to it, this is what really mattered. We were able to prove an 11x increase in marketing’s ability to generate revenue.
Boomerang Client
Years after our initial enagement, CertaSite engaged again with SMco to support search marketing, automation and revenue operations activities after key staff turnover.
RevOps Support
Search Marketing
Automation and CRM Activation
From the Client
Elizabeth McGlone
Director of Marketing, CertaSite
The Science & Magic Corporation of America was critical to the launch of our marketing and demand generation program. They are experts in all they do and helped us scale our SEO and SEM programs so we could meet our marketing and company targets and goals.
If you are looking for a partner with expertise in everything from Google Ads to content development to customer marketing, then you’ve found them! Thank you so much Science & Magic!