Transformed A Wholesale Manufacturer to an Ecom Company
2020 – 2025
Indiana, USA
We were approached by a family-owned gutter supplies business to help with ecommerce growth. The ownership team was curious about recent trends in ecommerce, seeing substantial growth in what had traditionally been a phone-order business.
The founders were looking to drive substantial growth not only for the obvious reasons, but also to prepare for possible exists, mergers and acquisitions.
As we dug into their business, we found backend operational processes that needed fixing before frontend marketing could occur at any scale. Manual order entry and poor data integrity at the inventory level hounded the day to day experience in the business.
Month Turnaround
%
Ecom Revenue Increase
Key Systems Rebuilt
Solution:
What started as an ecommerce support project turned into a business transformation. In the space of a year, we moved transitioned Hallett to a new ecommerce business, transitioned accounting into the cloud, and replaced an offline order entry system with a fully integrated order and inventory system.
Along the way we had to modernize their stock management practices and standardize inventory data. It was quite a lift, but the outcomes have been worth the work.
27X ROAS ON PAID SEARCH
Through testing and optimization, we achieved a 27x return on ad spend with this client. For every dollar invested, we are generating $27 in revenue.
Consistent Increases in Organic Search
This client now ranks higher, for more keywords, than they have in the history of their company, including front page rankings for key broad-match queries.
Doubling gross revenue
From the time Science and Magic engaged with this client in late 2019, revenue has increased from just under $1MM to over $1.5MM in 2020, $2.25MM in 2021, Now in 2025 the ecommerce function alone generates revenue that the business did in total 4 years ago.